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- Kotler, Philip and Pfoertsch, Waldemar (2006) B2B Brand Management, ISBN 3-540-25360-2, Identifies and explains the fundamental branding principles and applies them to industrial companies.
- Miller & Muir (2004) The Business of Brands, ISBN 0-470-86259-9, Examines how brands can create value for businesses
- Olins, W (2003) On Brand, London: Thames and Hudson, ISBN 0-500-51145-4
- Schmidt, Klaus; Ludlow,Chris (2002) "Inclusive Branding: The why and how of a holistic approach to brands", Basingstoke: Palgrave Macmillan, ISBN 0-333-98079-4
- Wernick, Andrew (1991) "Promotional Culture: Advertising, Ideology and Symbolic _Expression (Theory, Culture & Society S.)", London: Sage Publications Ltd, ISBN 0-8039-8390-5
- Klein, Naomi (2000) No logo, Canada: Random House, ISBN 0-676-97282-9
- "Best of Branding" (2003) James Gregory presents eye-opening case studies that unveil results from the Corporate Branding Index. www.corebrand.com, ISBN 0-07-140329-9
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