The logo is the foundation of a brand identity. But it doesn't end there. A corporate identity system coordinates and harmonizes a company with a recognizable message and individual personality. This system includes the Letterhead, the Web site, Marketing Collateral, and everything else that represents an enterprise. Letterhead and Business cards: are the basic items that most businesses use and are often the first thing small business owners will commission a designer to create. The letterhead may do double or triple duty for printing invoices, fliers, or even for simple brochures. Identity System spills over into other areas such as business forms, brochures, and signage as well.

Who are you? How do you look on paper? Professionally designed printed stationery packages are crucial to making a good first impression. The purpose of letterhead and related items is to express an identity, beyond the actual words used in the message. A basic corporate identity system or stationery package consists of letterhead, envelopes, and business cards.

Corporate Visual Identity system (Architecture) plays a significant role in the way an organization presents itself to both internal and external stakeholders. Key elements of a corporate visual identity are the corporate name, logo, colour palette, font type, and a corporate slogan, tagline and/or descriptor. These may be applied on, for instance, stationery, printed matter (such as brochures and leaflets), advertisements, websites, vehicles, buildings, interiors, and corporate clothing.

The definition of the corporate visual identity management (Van den Bosch, 2005) is:Corporate visual identity management involves the planned maintenance, assessment and development of a corporate visual identity as well as associated tools and support, anticipating developments both inside and outside the organization, and engaging employees in applying it, with the objective of contributing to employees' identification with and appreciation of the organization as well as recognition and appreciation among external stakeholders.