Choosing a 'smart name' is good marketing and insurance

Company naming, brand naming, product naming, and domain naming are more complex and more critical than ever.

Our approach to company naming, brand naming, product naming, service naming, and domain names involves many disciplines and considerations.

Aside from many other important considerations, our primary focus and expertise is in marketing potential; does the cat catch mice ? will the name help your sales efforts ?

Creating emotionally charged names requires knowledge, expertise and a knack for wording. Being descriptive addresses the left brain and is not enough. Great brand names leverage our emotions. They resonate with the right side of the brain and so great brand names create mental "pictures" they equate to a proverbial thousand descriptive words. Borrowing existing word equity, creating unique combinations and inventing "ish" words: just three of the ways to develop a great brand name.

Having a good name will reduce your marketing efforts. If you are built like a fish, it is easier to swim. If you have a weak (poor) name, you will end up spending your resources in overcoming this handicap.

We do in-depth research and analysis to make recommendations for your company or brand name, product or service name, and/or domain name.

Whether or not you plan on registering a trademark, avoiding trademark problems now and in the future is critical to your ongoing success.

The broad spectrum of name considerations include:

• Marketing potential
• Design and application potential
• Recall and spelling considerations
• Competitive strategies and considerations
• Potential for multiple meanings and considerations        
• Search engine optimization potential
• Trademark availability and potential for trademark problems
• Avoiding trademark opposition  
• Procedures to protect the name
• Domain name availability (or lack of)
• Translations and meanings in other languages/cultures

Samples of Names designed by us – Boomerang, Entitea, INDI, Studio Zebra, Magik Oven, Thoughtz Factory, zendata labs, Milestone Marketing